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Introducing Haddaf: 2023 FIFA Club World Cup Official Mascot

Meet Haddaf: The Powerful Sand Cat, Official Mascot of the Upcoming FIFA Club World Cup Saudi Arabia 2023.


Haddaf: 2023 FIFA Club World Cup

Haddaf, the powerful sand cat, has been revealed as the official mascot for the FIFA Club World Cup Saudi Arabia 2023. Get ready for its exciting presence.

Haddaf will be in the spotlight, both in the media and on the ground in Jeddah, in the lead-up to and during this year’s FIFA Club World Cup, scheduled for December 12-22.

The tournament will showcase six continental club champions from around the world, along with the beloved local team Al Ittihad FC. Haddaf’s outgoing personality will exemplify how football is a sport for all, regardless of your background or origin.


Haddaf, with his speed, strength, and bravery, is set to bring joy to football fans of every age. Originating from the vast sand dunes of Saudi Arabia’s western region, he’s grown into a formidable striker, starting with playful paw taps as a kitten. His love for the beautiful game resonates with people across the entire Kingdom of Saudi Arabia.

Prior to the competition, Haddaf’s strong presence will be instrumental in igniting enthusiasm for the FIFA Club World Cup among the public through various meet-and-greet events in Jeddah. Fans are encouraged to stay connected on social media for additional updates in the weeks to come.


FIFA’s Director of Marketing, Brand, and Business Intelligence, Marco Nazzari, mentioned that Haddaf, the official mascot of the FIFA Club World Cup Saudi Arabia 2023, will represent the tournament’s spirit.

“Whether you are following one of the biggest clubs in the world or an underdog hoping to spring a surprise, football is for everyone – and Haddaf’s character will demonstrate this,” Marco Nazzari said.

The 2023 FIFA Club World Cup in Saudi Arabia starts on December 12th with a match between Al Ittihad and Auckland City, the champions of their respective leagues.

Manchester City, last season’s treble winners, will enter the tournament at the semifinal stage, and the final is scheduled for December 22.

The 2023 FIFA Club World Cup will feature seven matches, all to be held in Jeddah, on the Red Sea’s western coast in Saudi Arabia.

FIFA Club World Cup 2023 qualified teams

  • Al Ittihad (Hosts)
  • Manchester City (UEFA Champions League winners)
  • Urawa Red Diamonds (AFC Champions League winners)
  • Club Leon (CONCACAF Champions League winners)
  • Auckland City (OFC Champions League winners)
  • Al Ahly (CAF Champions League winners)
  • Fluminense (CONMEBOL Copa Libertadores winners)

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