Posted inNews, Travel

Gerry the Goose: Meet Emirates’ new brand Ambassador

For its most recent 'Fly Better' campaign, Emirates has taken an unexpected turn

Gerry the Goose - Emirates

Emirates has welcomed a feathery guest to its team of brand ambassadors, joining Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson.

Gerry the Goose, will highlight the world’s largest international airline’s “impeckable” service in a new campaign that will be rolled out globally from Tuesday. Instead of flying like a goose, Gerry, a migratory bird, decided to upgrade his journey by flying Emirates. With the new Emirates Premium Economy class to boot!

Emirates’ ‘Fly Better’ campaign

Under the campaign slogan “Fly Better,” Gerry’s debut shows him ditching his migrating flock to journey instead aboard one of Emirates’ superjumbo A380 aircraft, in the airline’s brand-new premium economy cabin, which officially started its service earlier this month.

As Gerry flies past his friends outside the plane window, who appear to be in ”fowl humour” after a long and tiring flight by wing, he reclines on his spacious seat to enjoy a movie titled The Goose, The Bad and The Ugly on his 13.3” personal entertainment screen and tucks into a delicious meal.

Voiced by British actor Michael Cronin (of the Merlin TV series fame) Gerry’s voice is reminiscent of a famous nature documentary narrator, Sir David Attenborough.

Gerry the Goose
Gerry enjoying a movie titled The Goose, The Bad and The Ugly

Gerry the Goose’s marketing campaign will be rolled out from today in 25 countries for one month.

“In terms of the qualities and profile we look for in our brand ambassadors, we are spreading our wings,” said Richard Billington, the senior vice president of marketing and brand at Emirates.

“Gerry is a savvy traveller who knows what he wants and where he wants to go — but he’s adamant he’ll do it in style, with luxury and comfort as a priority. Having witnessed his seamless travel experience, we are confident that next time his friends will choose to Fly Better.”

Gerry the Goose Bio

Gerry was created at a Computer-Generated Imagery (CGI) studio in London, after the idea was born in Dubai. He was animated by Untold Studios in London.  

The CGI and filming process took 14 weeks and involved a talented team who made sure Gerry and his friends were as realistic as possible, down to the last feather. Filming also included a shoot on board Emirates’ aircraft in Dubai.

Gerry the Goose
Gerry the Goose

You might also like: Expo City Dubai: Top 3 attractions to open from September 1

Gerry’s species is known as Canada goose or Branta canadensis, which are large wild geese with black heads and necks, white cheeks, white under the chin and a brown body. They are native to the arctic and temperate regions of North America, found during migration across the Atlantic in northern Europe.

Emirates airline’s new premium economy cabins rolled out on August 1. With capacity for 56 passengers, the newest cabin class has a two-four-two configuration, making it ideal for couples or families of four who want to sit together.