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Dubai ranked as the most popular travel destination in the world

Dubai has come out on top in the TikTok Travel Index 2022 surpassing New York City and London

Most popular travel destination

Dubai: Most popular travel destination in the world

Dubai has been ranked the most popular travel destination in the world, according to a new study.

The study was carried out on travel destination hashtags used on TikTok, which placed emirates as number one, ahead of New York City in second place and London in third.

Based on TikTok Travel Index 2022, a research released by luggage storage company Bounce, posts featuring the hashtag #Dubai have had 81.8 billion views on the short-form video app. New York City has had 59.5bn views and London 36.8bn. Dubai has emerged as the most-viewed destination on the popular social media platform by far, overturning a huge lead and showing just how much Dubai has grown in popularity.

Most popular travel destination - The New York City
The New York City topped the TikTok Travel Index in 2021 and comes in second place in the 2022 study, which has attracted 59.5 billion views on TikTok

The emirate surpassed last year’s winner, New York City, in TikTok Travel Index 2021.

“Synonymous with wealth and luxury, Dubai has become one of the most sought-after destinations for holidaymakers who want to soak up the sun in style. This ultra-modern city is home to some of the world’s most astounding architectures,” said. 

An analysis of 140 different cities’ views on TikTok was conducted, and the top 50 most popular cities were selected. London is in the third place with 36.8 billion views, overtaking last year’s bronze medalist Istanbul. The UAE capital, Abu Dhabi, was placed 22nd with 8.6 billion views on TikTok.

Dubai received 7.28 million tourists last year, an increase of 32 per cent. This year, it received 6.17 million international overnight visitors during the first five months.

The TikTok Travel Index 2022 top 10:

  1. Dubai, UAE — 81.8 billion views
  2. New York City, US — 59.5 billion views
  3. London, UK — 36.8 billion views
  4. Istanbul, Turkey — 34 billion views
  5. Paris, France — 33 billion views
  6. Miami, US — 24.6 billion views
  7. Los Angeles, US — 20.8 billion views
  8. Chicago, US — 17.9 billion views
  9. Toronto, Canada — 17.1 billion views
  10. Madrid, Spain — 16 billion views

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